Privacy Policy
1. Introduction
Welcome to Busk's Privacy Policy. At Busk, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and share your personal information when you use our platform.
This policy applies to all users of the Busk platform, including buyers, sellers, and visitors to our website. By using Busk, you agree to the collection and use of information in accordance with this policy.
We are committed to compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
2. Data Controller
Busk is the data controller responsible for your personal data. This means we determine how and why your personal data is processed.
3. Information We Collect
3.1 Information You Provide
We collect personal information that you voluntarily provide when using our platform:
- Account Information: Name, email address, password, phone number
- Profile Information: Avatar photo, location, school affiliations, preferences
- Transaction Information: Billing address, shipping address, payment method details
- Listing Information: Item descriptions, photos, pricing, school affiliation
- Communication Data: Messages exchanged with other users, support inquiries, feedback
- Identity Verification: Documents or information provided for verification purposes
3.2 Automatically Collected Information
When you access or use our platform, we automatically collect certain information:
- Device Information: IP address, browser type, device type, operating system
- Usage Information: Pages viewed, features used, time spent, search queries
- Location Data: Approximate location based on IP address
- Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies
3.3 Information from Third Parties
We may receive information about you from third parties:
- Payment Processors: Transaction data and payment status
- School Administrators: Verification of school affiliation (with consent)
- Analytics Providers: Aggregated usage data and trends
- Fraud Prevention Services: Risk assessment data
4. How We Use Your Information
We use your personal information for the following purposes:
4.1 Service Delivery
- Creating and managing your account
- Processing transactions between buyers and sellers
- Facilitating communication between users
- Providing customer support
- Delivering items and managing shipping
4.2 Platform Improvement
- Analyzing usage patterns to improve our services
- Developing new features and functionality
- Conducting research and analytics
- Testing and optimizing platform performance
4.3 Safety and Security
- Preventing fraud and abuse
- Verifying user identity
- Detecting and preventing security threats
- Enforcing our Terms and Conditions
- Resolving disputes between users
4.4 Communication
- Sending transactional emails (order confirmations, shipping updates)
- Providing customer support and responding to inquiries
- Sending service announcements and updates
- Marketing communications (with your consent)
4.5 Legal Compliance
- Complying with legal obligations and regulations
- Responding to legal requests and court orders
- Protecting our legal rights and interests
- Enforcing our policies and agreements
5. Legal Basis for Processing
Under UK GDPR, we process your personal data based on the following legal grounds:
5.1 Contract Performance
Processing is necessary to fulfill our contract with you (our Terms and Conditions), including:
- Creating and managing your account
- Processing transactions
- Providing customer support
- Facilitating communication between users
5.2 Legitimate Interests
Processing is necessary for our legitimate interests, such as:
- Improving our platform and services
- Preventing fraud and ensuring security
- Analyzing usage and conducting research
- Marketing our services to existing customers
5.3 Consent
We process certain data based on your explicit consent, including:
- Marketing communications to non-customers
- Optional cookies and tracking technologies
- Processing of sensitive personal data (where applicable)
5.4 Legal Obligation
Processing is necessary to comply with legal obligations, such as tax reporting, responding to legal requests, and maintaining records as required by law.
6. Information Sharing
6.1 With Other Users
To facilitate transactions, we share certain information with other users:
- Username and profile information
- Item listings and descriptions
- Shipping address (after purchase)
- Messages exchanged through our platform
6.2 Service Providers
We share information with trusted third-party service providers who assist us in operating our platform:
- Payment Processors: Stripe for payment processing
- Hosting Providers: Supabase for data storage and infrastructure
- Email Service Providers: For sending transactional and marketing emails
- Analytics Providers: For usage analysis and platform optimization
- Customer Support Tools: For providing customer service
6.3 Schools and Educational Institutions
With your consent or when you participate in school programs, we may share:
- School affiliation information
- Transaction data for fundraising purposes
- Aggregated platform usage statistics
6.4 Legal Requirements
We may disclose your information when required by law or in response to:
- Court orders or legal processes
- Requests from law enforcement or regulatory authorities
- Protection of our rights, property, or safety
- Protection of users' rights, property, or safety
6.5 Business Transfers
If Busk is involved in a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your information.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law.
7.1 Retention Periods
- Account Data: Retained while your account is active and for 7 years after closure for legal and accounting purposes
- Transaction Data: Retained for 7 years for tax, accounting, and legal compliance
- Communication Data: Retained for 3 years or as long as necessary for dispute resolution
- Marketing Data: Retained until you withdraw consent or for 2 years of inactivity
- Usage Data: Generally retained for 2 years for analytics purposes
7.2 Deletion Process
When retention periods expire, we will:
- Securely delete or anonymize your personal data
- Retain only aggregated, anonymized data for statistical purposes
- Maintain necessary records as required by law
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
8.1 Security Measures
- Encryption: Data is encrypted in transit using SSL/TLS and at rest using industry-standard encryption
- Access Controls: Strict access controls limit who can access personal data
- Authentication: Secure authentication mechanisms protect user accounts
- Regular Audits: We conduct regular security audits and assessments
- Secure Infrastructure: We use secure hosting providers with robust security measures
- Employee Training: Staff are trained on data protection and security best practices
8.2 Data Breach Notification
In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will:
- Notify the relevant supervisory authority within 72 hours
- Inform affected users without undue delay
- Provide information about the breach and steps taken to address it
- Advise on measures you can take to protect yourself
While we strive to protect your personal information, no method of transmission or storage is 100% secure. You are responsible for maintaining the security of your account credentials and should notify us immediately of any unauthorized access.
9. Your Rights
Under UK GDPR and data protection law, you have the following rights regarding your personal data:
9.1 Right of Access
You have the right to request a copy of the personal information we hold about you. You can access most of your data through your account dashboard, or you can request a full copy by contacting us.
9.2 Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data. You can update most information directly in your account settings.
9.3 Right to Erasure
You have the right to request deletion of your personal data in certain circumstances, such as when:
- The data is no longer necessary for the purposes it was collected
- You withdraw consent and there is no other legal basis for processing
- You object to processing and there are no overriding legitimate grounds
- The data has been unlawfully processed
9.4 Right to Restriction
You have the right to request restriction of processing of your personal data in certain situations, such as when you contest the accuracy of the data or object to processing.
9.5 Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
9.6 Right to Object
You have the right to object to:
- Processing based on legitimate interests
- Direct marketing (including profiling)
- Processing for research or statistical purposes
9.7 Right to Withdraw Consent
Where we process your data based on consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing before the withdrawal.
9.8 Right to Lodge a Complaint
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly:
ICO Contact Details:
Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
9.9 Exercising Your Rights
To exercise any of these rights, please contact us at privacy@busk.com. We will respond to your request within one month, though this may be extended by two additional months for complex requests.
10. Cookies & Tracking
We use cookies and similar tracking technologies to collect and store information about how you use our platform.
10.1 What Are Cookies?
Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience and understand how our platform is used.
10.2 Types of Cookies We Use
- Essential Cookies: Necessary for the platform to function properly (e.g., maintaining your session)
- Functional Cookies: Remember your preferences and settings
- Analytics Cookies: Help us understand how users interact with our platform
- Marketing Cookies: Used to deliver relevant advertisements (with consent)
10.3 Managing Cookies
You can control and manage cookies through:
- Your browser settings (most browsers allow you to refuse or delete cookies)
- Our cookie consent banner when you first visit our site
- Your account privacy settings for certain types of tracking
Please note that blocking or deleting cookies may affect your ability to use certain features of our platform.
11. Third-Party Services
Our platform integrates with third-party services to provide functionality and improve your experience. Each third party has its own privacy policy governing how they handle your data.
11.1 Payment Processing
We use Stripe to process payments. When you make a purchase or sale, Stripe collects and processes your payment information. Please review Stripe's Privacy Policy for details on how they handle your data.
11.2 Infrastructure and Hosting
We use Supabase for data storage and hosting. Your data is stored securely on their infrastructure. Review Supabase's Privacy Policy for more information.
11.3 Links to Other Websites
Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. International Transfers
Your personal information may be transferred to and processed in countries outside the United Kingdom, including countries that may not have the same level of data protection as the UK.
12.1 Safeguards
When we transfer your data internationally, we ensure appropriate safeguards are in place:
- Transferring data to countries with adequacy decisions from the UK government
- Using Standard Contractual Clauses approved by the UK authorities
- Ensuring third-party service providers implement appropriate security measures
- Obtaining your explicit consent where necessary
12.2 Data Storage Locations
Primary data storage is within the European Economic Area (EEA) and the United Kingdom. However, some service providers may process data in other regions with appropriate safeguards.
13. Children’s Privacy
Busk is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18 years of age.
13.1 Age Verification
By creating an account, you represent and warrant that you are at least 18 years old. If you are under 18, you must not use our platform or provide any personal information to us.
13.2 Parental Notice
If you are a parent or guardian and become aware that your child has provided us with personal information without your consent, please contact us immediately at privacy@busk.com. We will take steps to remove such information from our systems.
13.3 School Uniform Context
While Busk facilitates transactions related to school uniforms, all users must be adults (18+). Parents and guardians use the platform to buy and sell uniforms on behalf of their children, but children themselves should not create accounts or use the platform.
14. Automated Decisions
We use automated systems to help provide and improve our services, including fraud detection, content moderation, and personalized recommendations.
14.1 Fraud Detection
We use automated tools to detect and prevent fraudulent activity, including:
- Risk assessment of transactions
- Detection of suspicious account activity
- Prevention of unauthorized access
14.2 Content Moderation
We use automated systems to help moderate content and detect policy violations, including inappropriate listings or communications.
14.3 Your Rights
You have the right to request human review of any automated decision that significantly affects you. If you believe an automated decision has been made in error, please contact us at support@busk.com.
15. Changes to Policy
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
15.1 Notification of Changes
When we make material changes to this policy, we will:
- Update the "Last updated" date at the top of this page
- Notify you via email or through a prominent notice on our platform
- Provide you with an opportunity to review the changes before they take effect
- Obtain your consent where required by law
15.2 Your Acceptance
Your continued use of Busk after changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree to the changes, you should stop using our platform and close your account.
16. Contact Us
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Busk Data Protection
Email: privacy@busk.com
Data Protection Officer: dpo@busk.com
Or visit our Contact Page for more ways to reach us.
Important: We aim to respond to all privacy-related inquiries within 30 days. For urgent matters, please mark your communication as "urgent" in the subject line.